He established the Entrepreneurs de la Cité Foundation in 2006, making entrepreneurship accessible to all. The organisation offers a solidarity-based micro-insurance scheme which is unique in France. Then, in 2008, through the APRIL Foundation, he decided to contribute to a fairer, more solidarity-based society.
Through Evolem Citoyen, the endowment fund set up in 2014, Bruno Rousset focused his social objective on training and employment for young people particularly affected by unemployment, by assessing the efficiency of public spending and highlighting the positive initiatives in this area.
At the beginning of 2019, Bruno Rousset brought Evolem into the Entreprise des Possibles initiative launched by Alain Mérieux to bring companies on board in the fight against extreme poverty.