Insign has created Orano, the new identity of Areva.This new identity expresses the repositioning of Orano’s activities on the nuclear fuel cycle.
Insign has designed a rebranding relying on the origins of the raw material of nuclear activity, uranium.
The name is thus based on the etymological roots of this chemical element coming from Ouranos, Greek God of the Sky. That turned into Uranus in Roman mythology and gave his name to the planet of the sun system used as a reference to uranium.